Neue Frankfurt, Das.
Monatsschrift für die Fragen der Grosstadtgestaltung.
Volume 1, number 1-7, 1926-1927. Frankfurt,
Verlag Englert & Schlosser 1926-1927. 211pp. with numerous illustrations and several related advertisement. 26 x 24,5 cm. Red contemporary cloth volume, original wrappers, with fine typographical covers, bound in.
New Frankfurt was an affordable public housing program started in 1925 and completed in 1930. It was also the name of the accompanying magazine that was published from 1926 to 1931 dedicated to international tendencies in architecture, the renewal of art, housing and education. Fifty-two issues in five volumes were published in all. In some ways, it came close to being an “architectural manual”, although it also gave wide play to other themes like the new means of communication, education, and advertising. Ernst May, head of the Technical Office of City Hall, introduced the first issue in this way: “Das neue Frankfurt’ s endeavour will encompass all of the sectors of activity that in our opinion are significant in terms of definition of culture in the metropolis”.