The Complete Commercial Artist – Advertising Collection of Photographs and Art Applications

写真及漫画応用広告集. [Advertising Collection of Photographs and Comic Art Applications].

Tôkyô, Ars 1929.12 (Shôwa 4).

8, 56, 58 pp. illustrated with numerous photographs and drawings, some in color. 26,5 x 19 cm. Original wrappers.

EUR 240

Gendai shôgyô bijutsu zenshû 現代商業美術全集 [The Complete Commercial Artist], Volume 14. The theme is the advertising design of posters and brochures, with numerous international examples, including the use of photomontages.

Edited by Hamada Masuji, Sugiura Hisui and others.  The Complete Commercial Artist, published from June 1928 to September 1930, documented how modernism was taking shape around the world, and how a growing community of commercial artists was interpreting it in Japan. The volumes are a visual feast of original design and lettering work, and its photographs from Japan and the West were a valuable resource for circulating current trends. Each volume featured a specific area of commercial art, from window displays and neon signs, to store exteriors, newspaper ads, and packaging.